BACC Image Campaigns
Jargon Boy Design Studio’s Creative Director Greg Chinn worked with Bridgeport Arts and Cultural Council’s Executive Director Kenneth Kahn to create the Bridgeport Heroes Image Campaign.
Chinn began by researching/creating a list of prominent figures with ties to Bridgeport, CT. Featured luminaries include World War II Hero Colonel Henry Mucci, Master Showman P.T. Barnum, Historic Inventor Elias Howe and American Lyricist Fanny Crosby. The series was rounded out with tributes to Keeper of the Black Rock Harbor Light Kathleen Moore, James Beardsley who donated land for the Beardsley Zoo, and Igor Sikorsky who pioneered the first American helicopter needed to be recognized.
The BACC Hero images required a modern, forward quality that spoke to multiple target markets. With vintage photography, multiple diagrams and various design elements to work with, Chinn used a collage-style to create the campaign. Inspiration came from psychedelic poster master Victor Moscoso and artist Robert Rauschenberg. With a funky color palette, layered visual language and a modernist sensibility, the BACC Heroes Campaign took shape.
The education-based poster series is being used in various ways, most importantly as an educational tool for Bridgeport youths to gain the knowledge about the amazing people with roots in our city. The posters were donated to the 30 local Bridgport public schools in Connecticut. The poster campaign was featured in Communication Arts Exhibit section both online and in the Design Annual magazine edition. The Exhibit section highlights new and innovative projects in graphic design and advertising from around the world. The poster series was also acquired by the Housatonic Museum of Art for their Permanent Collection which includes master artists such as Isamu Noguchi, Andy Warhol and Robert Rauschenberg. The 12"x18" collage-styled images were produced for the HMA as Giclée Fine Art Prints on 100% cotton rag, velvet (etching like) surface, 315 gram paper.
Jargon Boy Design Studio's Creative Director Greg Chinn worked with Executive Director Ken Kahn to create a Re-Awareness Campaign for the Bridgeport Arts and Cultural Council. The concept was based on re-envisioning the city and all of it's rich cultural history. The mission statement was used prominently in each of the 8 posters to reinforce the BACC message. With vibrant colors and layered visual images, the posters were meant to be eye-catching at first, then engage the viewer to conceptually delve into each. Various fonts were used to capture the many flavors of the city with a modern and vintage mix of illustration/photographic images.