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Sing the Truth Traveling Exhibit Identity

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Alta Window Fashions Brand Identity

The Birdcraft Museum Brand Identity

The Country School Brand Identity

Laurel Canyon Association Brand Identity

Spark Creativity Brand Identity

Wooster Square Museum Exhibit Identity

M is for Modern Alphabet Flash Cards

From Clocks to Lollipops Exhibit Identity

Estate of Lester Beall Identity + Website

The Amistad Center@ Brand Identity

UConn WHUS Radio Station Brand Identity

American Design Pioneer Lester Beall


Estate of Lester Beall Identity + Website

The Estate of Lester Beall launches website featuring American Graphic Design Pioneer Lester Beall from a familial perspective.

The Estate of Lester Beall was seeking a web presence with a vintage modern approach. Jargon Boy’s Greg Chinn has found a way to showcase the history of Lester Beall, emphasizing the early developmental career, pioneering work and lifestyle, while adding to the visual language of the time period.

Beall, whose work was considered avante-garde, was the first graphic designer to have a One Man Show at the Museum of Modern Art in 1937, inducted into the Art Director's Club Hall of Fame in 1972 and awarded the Lifetime Achievement Award by AIGA in 1993. Noted design historian, R. Roger Remington has written a book, Lester Beall: Trailblazer of American Graphic Design in 1996.

The website was created from a very personal point of view. Chinn is married to the youngest Beall granddaughter and his great respect and affection for the portfolio of work is evident. The site is framed by the words of Lester’s wife, Dorothy Miller Beall, from the December 1969 issue of the Journal of The American Institute of Graphic Arts. Functioning as a primer to Beall’s work, the website shows salient examples from his iconic portfolio. Viewers can see Beall’s early design work, drawings/paintings from the family's personal collection and peek inside his working Dumbarton Farm design studio in Brookfield, Connecticut. There are also reference links provided for more information on Beall or where to purchase his work or books about him.

The website has been recognized by numerous design blogs including Design Observer, Core77 and Design Addict. Communication Arts featured the Beall site in their Design Annual Web Watch section in an article celebrating The Art of Graphic Design and also highlighted it as a Web pick of the Day online. Graphic Design USA featured the LB site online and also in an article, Lester Beall Site A Family Affair in their monthly magazine. The Beall website has been linked to by various art/design/lifestyle/fashion sites including MoMA and Wallpaper*.


American Design Pioneer Lester Beall


American Design Pioneer Lester Beall


American Design Pioneer Lester Beall


American Design Pioneer Lester Beall


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