Spark Creativity Brand Identity
Jargon Boy Design Studio’s Creative Director Greg Chinn collaborated with Spark Creativity to create a brand identity and assets for the ultimate crafter's workshop in Pinecrest, Florida. Spark Creativity is a one-stop, neighborhood shop for high quality, one-of-a kind crafting materials and fantastic handmade gift items.
Chinn started by creating a logotype that had a craft-like quality and selected an upbeat color palette. He created various patterns, borders, icons and illustation assets that would be used throughout the store, social and promotional media platforms.