The Amistad Center@ Brand Identity
Jargon Boy’s Greg Chinn collaborated with The Amistad Center for Art & Culture’s Executive Director Olivia S. White and Museum Curator Frank Mitchell to concept a identity for the Amistad Center@. In 2014 The Amistad Center’s galleries will be closed for renovation. During this time the collection and the programs it inspires will be at various places in the Greater Hartford area.
The visual language for the Amistad Center@ logo was inspired by the Kente fabric in the Center’s permanent collection. The “A” in the circle represents the institution on many levels. The “A” signifies Amistad, African-American, and Art. The "A" with it's angular character was a great visual contrast to the horizontal nature of the Kente fabric. The logo was also purposed to be used in conjunction with other institution’s marks in a seamless way.
We created a website presence to highlight The Amistad Center for Art & Culture's exhibitions in-and-around the greater Connecticut region. Founded in 1987, The Center owns and exhibits a vital collection of nearly 7,000 works of art, artifacts and popular culture objects that document the experience, expressions and history of people of African descent in America. www.amistadcenteronline.org