The Birdcraft Museum Brand Identity
Vintage-Modernist style rebrand for the Connecticut Audubon Society’s Birdcraft Museum.
While founded in 1914 by Mabel Osgood Wright, The Connecticut Audubon Society’s Birdcraft Museum clearly isn’t ready to live in the past. Jargon Boy’s Greg Chinn has found a way to honor the history of the Birdcraft Museum, emphasizing its consistent community presence while also reflecting the dynamic, evolving programs and distinct features.
The Connecticut Audubon Society's Birdcraft Museum has just completed re-design of the Visitor’s Centers’ Exhibit Space by the design firm, Jargon Boy. The overall branding program needed to address the many historical aspects of the Birdcraft while bringing a modernist sense to the space. Phase 1 included 3 banners, 2 collage art pieces, a power point presentation, screensaver and a type display wall. Phase 2 included a brochure with a sanctuary map/background museum information/fold-out poster, promotional postcard and consulting on an addition to the Birdcraft. Jargon Boy’s Creative Director Greg Chinn worked closely with Museum Curator Frank Mitchell to make sure that there was a timelessness to the entire project. Patterns/original architectural sketches/bird etchings were mixed with modernist elements and a fresh color palette to give that sense of being vintage yet modern, creating a unique visual language. It was important to have that quality in all pieces that were placed in the space. As time goes on, the visual vernacular will slowly grow and change, reflecting the nature of what the Birdcraft Museum stands for. The rebrand of the museum’s Visitor’s Center was featured in the international design magazine ID and publications, Graphic Design USA and Print Regional Design Annual.