The Country School Brand Identity
Jargon Boy’s Creative Director Greg Chinn collaborated with Director of Development and Advancement Erica Brown Steakley, Director of Admissions Joy McCarthy and Head of School Holly Novick to create the new identity for The Country School. TCS provides a multi-dimensional learning experience by creating expansive opportunities that empower students to define and maximize their individual potential.
The TCS logo is rooted in the Fibonacci sequence, a mathematical equation that can be found throughout the universe. We see it in our thumbprints, in our DNA, in the pattern of the seeds of a sunflower. It is in the beautiful curves of the chambered nautilus and the spiral galaxy. We’ve chosen this symbol because it represents so many of the characteristics that set the Country School apart. It grows exponentially, as our children do, and it is a metaphor for seeing the future as ever bigger, ever brighter. A classic color palette of forest green and mustard was chosen with a pop of orange. www.country-school.org. Student photos: Erica Brown Steakley.