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BACC Image Campaigns

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The Birdcraft Museum Brand Identity

The Country School Brand Identity

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Spark Creativity Brand Identity

Wooster Square Museum Exhibit Identity

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Estate of Lester Beall Identity + Website

The Amistad Center@ Brand Identity

UConn WHUS Radio Station Brand Identity

University of Connecticut WHUS Radio Station Brand Identity


UConn WHUS Radio Station Brand Identity

Jargon Boy’s Creative Director Greg Chinn collaborated with University of Connecticut Radio Station General Manager Ryan Caron King to create a new brand identity for WHUS.

WHUS is a commercial-free college radio station and one of the oldest in Connecticut, with roots going back to just after WWI.  It features members of the student body and the local community around Storrs, CT. WHUS operates 24 hours a day, 365 days a year, at 91.7MHz on the FM dial. WHUS broadcasts a diverse mix of music, from polka to hip-hop, with several public affairs shows as well. It also provides commercial-free coverage of ten sports at UConn. (Excerpted from Wikipedia)

Chinn used the graphic silhouette of the WHUS radio tower and a simple/bold color palette to give the logo a contemporary edge. A radio wave gave the mark dynamic motion. Sub-logos were also designed for the Music, News and Sports Departments. The WHUS team produced all the various brand applications as well as the images. All photos were from the whus facebook.


University of Connecticut WHUS Radio Station Brand Identity


University of Connecticut WHUS Radio Station Brand Identity


University of Connecticut WHUS Radio Station Brand Identity


University of Connecticut WHUS Radio Station Brand Identity


University of Connecticut WHUS Radio Station Brand Identity


University of Connecticut WHUS Radio Station Brand Identity


University of Connecticut WHUS Radio Station Brand Identity


University of Connecticut WHUS Radio Station Brand Identity


University of Connecticut WHUS Radio Station Brand Identity


University of Connecticut WHUS Radio Station Brand Identity


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