UConn WHUS Radio Station Brand Identity
Jargon Boy’s Creative Director Greg Chinn collaborated with University of Connecticut Radio Station General Manager Ryan Caron King to create a new brand identity for WHUS.
WHUS is a commercial-free college radio station and one of the oldest in Connecticut, with roots going back to just after WWI. It features members of the student body and the local community around Storrs, CT. WHUS operates 24 hours a day, 365 days a year, at 91.7MHz on the FM dial. WHUS broadcasts a diverse mix of music, from polka to hip-hop, with several public affairs shows as well. It also provides commercial-free coverage of ten sports at UConn. (Excerpted from Wikipedia)
Chinn used the graphic silhouette of the WHUS radio tower and a simple/bold color palette to give the logo a contemporary edge. A radio wave gave the mark dynamic motion. Sub-logos were also designed for the Music, News and Sports Departments. The WHUS team produced all the various brand applications as well as the images. All photos were from the whus facebook.