Vitameatavegamin Productions Identity
Jargon Boy Design Studio’s Creative Director Greg Chinn collaborated with Vitameatavegamin Productions President/Founder Maria Arena Bell to create the Television, Film and New Media Company’s identity program.
Chinn took his cue from Bell’s love of Lucille Ball and Pop Art. He began by embracing Lucy’s Vitameatavegamin television episode (which the company’s name was inspired from) and re-investigating Pop Artist Andy Warhol and his 32 Campbell’s Soup Cans. The Vitameatavegamin Productions visual identity was a homage to both iconic works. Once the logo was concepted/developed, various artwork was conceived to give the entire program a screen print/make-ready process based feel. Chinn coined the tagline "A Tasty Media Treat" which would cleverly describe what the media company's mission is. He used a bright upbeat color palette and inter-mixed various textures. The branded wallpaper that Chinn created for the Vitameatavegamin Productions office had a vintage-modern vibe was designed to work with Bell’s incredible collection of art by major contemporary artist-provocateur Jeff Koons. The Vitameatavegamin Productions identity program included wallpaper, metal/awning signage, letterhead, envelope, business cards, mailing label, note cards, note pads and a website. Visit the site at www.vitameatavegaminproductions.com.
The New York Times' Fashion & Style section recently featured the wallpaper we designed for the Vitameatavegamin Productions office in an article highlighting the amazing Maria Arena Bell.