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Wooster Square Museum Exhibit Identity

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wooster square beyond the new township new haven


Wooster Square Museum Exhibit Identity

Creative Director Greg Chinn worked with New Haven Museum’s Executive Director Margaret Anne Tockarshewsky and curators Elizabeth Fox and WM Frank Mitchell to create the exhibit identity for Beyond the New Township: Wooster Square exhibition.

As the major exhibition planned for the Museum’s 150th anniversary year, Beyond the New Township: Wooster Square features more than two hundred artifacts, manuscripts, architectural drawings, maps, planning documents, photographs, and personal effects. The exhibition will explore the Wooster Square neighborhood’s architectural, historical, and cultural significance as seen through events and individuals that contributed to its development. The rise and fall of industrial New Haven as well as the story of immigration can be seen in Wooster Square, the City’s manufacturing hub during the 19th and early 20th centuries, but today known for its Cherry Blossom Festival and Wooster Street restaurants. Efforts to save the neighborhood from redevelopment, including its fabled square and significant architecture, rallied the city’s preservationists, leading to its designation as the City’s first local historic district in 1970 and its listing in the National Register of Historic Places in 1971.

“Beyond the New Township: Wooster Square” is also the New Haven Museum’s most family-friendly exhibition to date, encouraging intergenerational activities through a family guide, a puzzle depicting the people, products, and production of The New Haven Clock Company, and an interactive board about Mix’s Museum — a treasury of “natural and artificial curiosities” at the east end of Court Street in the early 1800s. (Paragraph excerpted from www.ctpostchronicle.com)

Chinn created the logo by using the iconic Wooster Square fence that surrounds the park.  He referenced the Italian neighborhood in the color palette and added various neutrals to round out the program. A map of the Wooster Square area was used as a visual element throughout the identity for context. The studio concepted all the wall layouts for the entire exhibition, including the wall graphics and artwork placement. Beyond the New Township: Wooster Square exhibition runs from June 21, 2013 - February 28, 2014. For more info, visit www.newhavenmuseum.orgLocation photos: Anthony Colon

"Beyond the New Township: Wooster Square" exhibit received a Best Exhibit Award from Connecticut League of History Organizations and the Bruce Fraser Award by Association for the Study of Connecticut History. Wooster Square was selected for the Bruce Fraser Award for the year's best public history exhibition on an aspect of Connecticut history. All members of the awards committee were deeply impressed by the scope, detail, and acuity of the work as well as the extensive community collaboration.


wooster square beyond the new township new haven


wooster square beyond the new township new haven


wooster square beyond the new township new haven


wooster square beyond the new township new haven


wooster square beyond the new township new haven


wooster square beyond the new township new haven


wooster square beyond the new township new haven


wooster square beyond the new township new haven


wooster square beyond the new township new haven


wooster square beyond the new township new haven


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